Marketing has fundamentally changed in recent years. The explosion in consumer data combined with new technologies has resulted in changing expectations from customers and companies. Customers demand more relevance that reflects a real-time understanding of their wants and needs. Companies demand marketers are more accountable with a command of data and technology as well as customer insight.
The articles below offer help and guidance to marketers wrangling these issues
The Exocentric Marketing thesis describes this new paradigm, bringing clarity to the new challenges and successful approaches to them.
Ten Truths of Modern Marketing is a strategic framework for decision-making within this new paradigm, guiding marketers in their day-to-day decision-making and execution.
The First Principles of Marketing is a lens for evaluating potential marketing technology (MarTech) and advertising technology (AdTech) infrastructure investments. Through understanding the core marketing challenge and the strengths of a particular solution, marketers can create leverage.
Leverage describes the transformational potential of MarTech and AdTech upgrades that deliver exponential returns on investments of time, money, and other resources.
Thoughts, comments, questions? I’d love to hear about innovative solutions to these marketing challenges. Or if you’d like to learn more about booking a customized training or speaking engagement — send a note through the form on our contact page.
